Endangered Savers

Capital One wanted to reach out to reach out to the hardworking people who recognize the value of saving for the future and let them know that while their breed may be dying out, they're not alone.

The campaign featured a set of tools to help savers make the most of their hard-earned cash and some fun videos, including man-on-the-street interviews asking what's worth saving for and a pop-up game show featuring Chris Hardwick.